Our Story
Nearly a century of protecting Bay Area families and businesses — four generations of a family that takes insurance personally.
Our Timeline
Philip Nadler starts with Prudential
Great-grandfather Philip Nadler began his insurance career with Prudential Insurance in San Francisco, going door-to-door to help families with their coverage and collect premiums. He learned the business one handshake at a time.
Alvin joins & the family business is born
When Alvin joined his father, he convinced Philip to strike out on their own. Together they opened Nadler Insurance and Nadler Real Estate — two branches serving Bay Area families with both property and protection.
Paul joins the family business
Paul Nadler entered the business doing both real estate and insurance, working seven days a week. Eventually, he convinced the family to let go of real estate and focus entirely on what they did best: insurance.
Headquarters moves to San Carlos
Paul moved the agency from San Francisco down to San Carlos on the Peninsula — closer to where he lived and where many of their clients were. The agency has called San Carlos home ever since.
Zach joins the team
Fourth-generation Zach brought fresh perspective on technology and digital strategy — while making sure the personal touch Nadler Insurance was built on never got lost in the process.
15th consecutive Safeco Award of Excellence
Recognized as a Top 1% agency nationwide for 15 years running. Nearly a century in, we're still earning trust one client at a time.
Alvin, Paul, and Zach Nadler — three generations, one commitment.
Recognition & Trust
Safeco Award of Excellence
Top 1% agency nationwide — 0 consecutive years
0-Star Google Reviews
Consistently rated 5 stars by our clients
0 Years in Business
Serving the Bay Area since 1927
0 Generations
Family-owned and operated for nearly a century
What does "independent" mean?
As an independent brokerage, Nadler Insurance works for you — not for any single insurance company. We're not locked into one carrier's products or quotas. Instead, we shop across a panel of trusted carriers to find the coverage that actually fits your needs and budget. That independence is what lets us give you genuinely unbiased advice.
California Insurance Agency License # 0582383
View Our Carrier Partners →Meet the Team
Paul Nadler
Principal
Paul is the principal of Nadler Insurance and has been selling insurance since the 1970s — and hasn't looked back. He's built deep relationships with carriers and clients alike over more than four decades. When Paul isn't at the office, you can often find him with his family at a San Francisco Giants game, on a quick trip to Disneyland, or cruising the streets with his wife in the Model-A looking for a good find at a garage sale.
Connect on LinkedIn →
Zach Nadler
Chief Information Officer
Zach is the fourth generation of the Nadler family in the insurance business — he grew up learning the trade via osmosis at the dinner table, hearing Paul's client stories long before he ever sold a policy. He joined the agency in 2011 and has been focused on blending modern technology with the personal touch Nadler Insurance was built on. When he's not working, you'll find him dialing in espresso on his home setup, cheering on the Giants and Warriors, or chasing after his three daughters.
Connect on LinkedIn →Frequently Asked Questions
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Ready to work with us?
Whether you need personal or business coverage, we'd love to help.