Do You Have a Perpetuation Plan?
Most agency owners spend decades building something their clients depend on — but fewer than half have a plan for what happens when they’re ready to step back. Whether you’re years from retirement or actively exploring your options, the right perpetuation plan protects your clients, your legacy, and your financial future. We’re a 4th-generation family brokerage that’s helped California agencies of all sizes navigate this — and every one of those clients is still with us. Every conversation is confidential.
Who Is Nadler Insurance?
Nadler Insurance is a 4th-generation, family-owned independent brokerage founded in 1927 in San Francisco. From Phillip Nadler’s debit route through the Sunset District to our modern office in San Carlos, we’ve been protecting families and businesses across the Bay Area for nearly 100 years.
Today, Paul and Zach Nadler manage 2,500+ active clients across personal and commercial lines — from homeowners and auto to contractor insurance, restaurant coverage, and real estate investor programs. We’re appointed with Chubb, Hartford, Travelers, Safeco, Mercury, Nationwide, and more.
1927
Founded
4th Gen
Family-Owned
2,500+
Active Clients
Top 1%
Safeco HK Dent
What Types of Agencies Does Nadler Acquire?
We partner with California-based P&C agencies generating $50K to $1M+ in annual commission revenue. We have a particular strength in commercial lines, but we’re flexible on mix.
Boutique Partner vs. Private Equity
Private Equity
- ×Centralize operations to a national call center
- ×Cut local staff to reduce costs
- ×Flip the agency in 3–5 years for a return
- ×Carrier conflicts — your clients become just a number
- ×Decision-making moves to a corporate office out of state
Boutique Partner (Nadler)
- ✓Service stays personal — your clients talk to real people
- ✓Decisions made locally from our San Carlos office
- ✓Long-term stability — building for 100 years, not flipping in 5
- ✓Cultural alignment with service-first values
- ✓Fast and flexible — no board approvals or bureaucracy
Agency owners who choose Nadler choose continuity. Your clients don’t get handed off to a stranger — they get introduced to a family.
How a Partnership with Nadler Works
Confidential Conversation
We start by listening. Tell us about your book, your clients, and what matters most to you. Everything stays confidential.
Mutual Fit Assessment
We look at carrier alignment, client mix, and culture. Not every partnership is the right fit — and that’s okay. We’ll be honest.
Deal Structuring
Flexible options: full acquisition, book purchase, phased transition, or revenue-sharing. We structure the deal around your priorities, not a template.
Transition & Introduction
We co-introduce ourselves to your clients, handle carrier appointments and system migration, and make the transition as seamless as possible.
Ongoing Client Care
Your clients become our clients — and they get the same personal service they’re used to. No call centers. No ticket queues. A real person picks up the phone.
What You Gain by Partnering with Nadler
Carrier Access
Chubb, Hartford, Travelers, Safeco, Mercury, Nationwide, and more — your clients get broader options from top-rated carriers.
Applied Epic AMS
Industry-leading agency management system for policy tracking, renewals, and client communication.
Digital Tools & Automation
E-signatures, online payments, automated workflows — modern infrastructure that saves time without losing the personal touch.
Operational Support
Renewal management, claims advocacy, certificate processing, and day-to-day servicing handled by experienced staff.
Growth Opportunities
Cross-selling, new markets, and expanded product lines — your clients get more options and your legacy book grows with us.
Agency Transitions
Doug Spencer Insurance Agency (DSIA)
Doug Spencer built a loyal book of personal and commercial clients across the Bay Area. His clients now benefit from expanded carrier access while Doug continues to serve them alongside the Nadler team.
Read More →Atlas America Insurance
Atlas America brought a strong portfolio of clients to the Nadler family, combining their local expertise with our multi-generational infrastructure and carrier relationships.
Read More →Branagan Insurance
Branagan Insurance clients were welcomed into the Nadler family, gaining access to a broader selection of top-rated carriers and continued personal service from our San Carlos office.
Read More →
Paul’s Take
“When I took over from my father in the 1970s, I made one promise: every client who trusted us with their business would get the same personal attention they always had. That hasn’t changed. When an agency owner decides to partner with us, we treat their clients like our own — because they are. I’ve seen what happens when agencies get sold to a big company that doesn’t know the clients. Policies get shuffled, renewals get missed, and people feel abandoned. That’s not what we do. We build relationships, and we keep them.”
— Paul Nadler, Principal
Frequently Asked Questions About Selling Your Agency
How do I sell my insurance agency in California?
What is my insurance book of business worth?
What is insurance agency perpetuation?
Why choose a boutique buyer over private equity?
How long does the transition take?
Does Nadler keep my staff?
What carriers does Nadler represent?
What technology does Nadler use?
Is the conversation confidential?
What size agencies does Nadler acquire?
Start a Confidential Conversation
Thinking about your next chapter? Tell us a little about your agency and we’ll reach out for a confidential discussion — no pressure, no obligations.
All inquiries are treated as strictly confidential. We will not contact your clients, carriers, or staff without your explicit permission.
Your Clients Deserve a Partner Who Cares as Much as You Do
Nearly 100 years of protecting families and businesses across California. Let’s talk about what comes next for yours.